Ruby Skye P.I. heads to CBC

I was trying valiantly to come up with an appropriate and catchy headline like “Ruby in the Skye with Diamonds”, but will have to save that one for another day. Maybe when Madonna guest stars.

Ruby Skye P.I. has secured a deal with CBC for both broadcast and digital distribution on Kids’ CBC. We’ve said it many times before that the show has the production value and style of a show made for broadcast, and now does appear that it’s headed in that direction.

Read the press release from Ruby Skye P.I. below.

AWARD-WINNING DIGITAL SERIES, RUBY SKYE P.I. ENTERS MULTI-PLATFORM DEAL WITH CBC FOR WINTER 2014 BROADCAST AND DIGITAL PREMIERE

Series Eyes U.S. Expansion

June 9, 2013 – (Toronto, ON – New York, NY) Digital media producer Story 2.OH inks an exclusive multi- platform deal with CBC for the broadcast and digital premiere of multi-award-winning teen/tween detective mystery series, RUBY SKYE P.I. for winter 2014. From creator, Jill Golick and her Toronto- based production shingle Story 2.OH the new digital series eyes international expansion into the U.S, led by Seiffert Media Advisors, as the show enters production of its’ third season this fall.

Fast-paced and funny mystery series RUBY SKYE P.I. follows smart, stubborn, and quick-thinking, teenage detective Ruby Skye (Madison Cheeatow), as she finds her way into the middle of the most baffling mysteries. With reluctant help from tech-savvy sister Hailey (Marlee Maslove), Ruby often lands in hot water before finding herself en route to a magnificent solution.

“CBC is quickly emerging as a front-runner in digital innovation,” says Kim Wilson, Creative Head of Children’s and Youth Programming. “We’re proud to be contributing to innovative new multi-platform initiatives with the incorporation of web-based series Ruby Skye P.I.to Kids’ CBC.”

The entire series will premiere online at Kids’ CBC in winter 2014, followed by broadcasts on CBC-TV. Between episodes, the audience can participate online through a host of activities, allowing viewers to solve the mystery along with trusted sleuth Ruby. The CBC multi-platform deal acts as a catalyst for the series overarching strategy to build RUBY SKYE P.I. into a valuable international cross-platform franchise.

“The sky is the limit for Ruby,” says Jill Golick, creator of Ruby Skye P.I. “We are thrilled tobe partnering with CBC, and with a robust audience including over 2.5 million views and thousands of fans, Ruby is ready to go international, across multiple digital platforms.”

“Ruby Skye represents premium video content at its best,” said Alan Seiffert, President of Seiffert Media Advisors. “Teens and parents demand authentic, smart, and fun stories, and they want to access them across all media platforms. Ruby Skye P.I. delivers on all counts, and we are excited about bringing this ground-breaking series to U.S. television and digital screens next year.”

Ruby Skye P.I. is produced by Story 2.OH and was created by interactive storyteller, Jill Golick. Janice Dawe, Swing Media, joins the series in Season 3 as an Executive Producer. The series is produced with the participation of The Independent Production Fund (IPF) and made possible with the support of The Ontario Media Development Corporation (OMDC).Ruby Skye P.I. is the recipient of numerous awards, including a Banff “Rockie;” a Parent’s Choice Silver Honour; Youth Media Alliance Award of Excellence; Writers Guild of Canada Screenwriting Award; the New York Television Festival’s Best Family Pilot and the 2013 LAWebFest’s Grand Jury Prize.

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